COLGATE RELAUNCH

UI/UX website design work for a relaunched Colgate.com

Problem

Colgate’s website was outdated and lacked an easy to use interface.

Solution

Create a new design system that was user friendly and modern that would allow consumers to more easily navigate the website and find both products and educational material.

process

I was a part of a small team of three designers and two UX designers and over 3.5 months of design sprints, we fully redesigned and implemented a much more user friendly interface for the relaunch of the website. Starting with wireframes and moving into atomic design we took Colgate’s new branding and created a modern, user friendly, and fully AA compliant website. We worked with partner agencies with different stakes in the website, but we owned the digital creative and ultimately ended up with a beautiful new design system for Colgate.

I was an integral part of the team coming up with many components, page layouts, and illustrations for the new website in both desktop and mobile formats.