Idea

Innovia Medical came from a merger between two brands, Shippert Medical and Summit Medical.

“Inno” conveys innovation, while “via” signals the path to innovation—through collaboration. The mark highlights the “i” letterform and the medical symbol. It links to their name and symbolizes the key focus of their work—the patients they serve.

The dark blue of the color palette was requested to remain by Shippert Summit as a primary color of the logo. The other blues were set in place to represent medical and care. I added the bright accents to offset the blues.

I helped create the new merged brand from the ground up. I worked on brainstorming new names, logo design, and finishing with creating the brand guidelines.

OVERVIEW

Role Associate Art Director
Tools Illustrator / Sketch
Team Will & Grail / Innovia
Time Oct 2017-Jan 2018